Privacy Policy

Last updated: 5 October 2026

Fire Safety Store North West
Trading name of Liverpool Timber Group Ltd
Company number: 17263987
23–25 Goodlass Road
Liverpool
L24 9HJ
United Kingdom

1. Who We Are

Fire Safety Store North West is the trading name of Liverpool Timber Group Ltd. We operate an online shop supplying fire doors, doorsets, fire-rated ironmongery, glazing and related fire safety products.

References in this Privacy Policy to "we", "us" or "our" mean Liverpool Timber Group Ltd trading as Fire Safety Store North West.

If you have questions about this Privacy Policy or how we handle your personal information, you can contact us at sales@firesafetystorenorthwest.com .

2. Information We Collect

We may collect personal information when you browse our website, contact us, request information, configure products, place an order or otherwise interact with our online shop.

This may include:

Your name and contact details.
Your email address and telephone number.
Billing and delivery addresses.
Order and transaction information.
Product configuration and specification information.
Information you provide when contacting us.
Technical information relating to your use of our website.
Cookie and consent information.
Website usage and marketing information where you have given the relevant consent.

3. How We Use Your Information

We may use your information to:

Process and fulfil orders.
Arrange delivery of products.
Process payments.
Respond to enquiries and provide customer support.
Provide quotations and product information.
Communicate with you about your order.
Operate, maintain and improve our website.
Maintain appropriate business and transaction records.
Prevent fraud, misuse and security threats.
Understand how visitors use our website where consent has been provided.
Measure and improve advertising and marketing where consent has been provided.
Comply with our legal and regulatory obligations.

4. Lawful Bases for Processing

Depending on the circumstances, we process personal information on one or more of the following lawful bases:

Contract: where processing is necessary to enter into or perform a contract with you, such as processing and delivering an order.
Legal obligation: where we are required to process information to comply with a legal or regulatory requirement.
Legitimate interests: where processing is necessary for our legitimate business interests and those interests are not overridden by your rights and interests.
Consent: where we ask for your permission, including for certain optional analytics and marketing technologies.

5. Payments and Stripe

Payments made through our website are processed using Stripe. We do not generally receive or store your full payment card details.

Stripe may process personal information in accordance with its own privacy policy and terms. Information may include payment details, transaction information and information necessary to prevent fraud and process payments.

6. Delivery and DX Logistics

Where necessary to fulfil an order, we may share relevant customer and delivery information with our delivery and logistics providers, including DX Logistics.

Information shared may include your name, delivery address, telephone number, email address and information required to arrange and complete delivery.

7. Marketing

We may use personal information for marketing purposes where permitted by law and, where required, with your consent.

You can ask us to stop receiving direct marketing communications at any time by contacting us or using an unsubscribe option included in the relevant communication.

8. Website Analytics and Tracking

Google Analytics

Google Analytics may be used to help us understand how visitors use our website, such as which pages are visited and how users interact with the site. Analytics technologies are only intended to operate where the relevant consent has been provided.

Zoho PageSense

We use Zoho PageSense to help us understand how visitors interact with our website and to identify opportunities to improve the user experience. PageSense is controlled by our Analytics consent category and is not intended to load before the relevant consent has been provided.

Meta Pixel

We use the Meta Pixel to help measure advertising activity and understand interactions with our website that may result from Meta advertising. The Meta Pixel is controlled by our Marketing consent settings.

These technologies may involve information such as device information, browser information, pages visited, interactions with the website and other information associated with website usage.

9. Sharing Your Information

We may share personal information with trusted third parties where this is necessary to operate our business, provide our services or comply with legal obligations.

These may include:

Payment service providers such as Stripe.
Delivery and logistics providers such as DX Logistics.
Website, hosting and technology providers.
Analytics and marketing technology providers where applicable.
Professional advisers and service providers.
Government, regulatory or law-enforcement authorities where required.

We do not sell your personal information.

10. International Transfers

Some of the service providers we use may process information outside the United Kingdom. Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer is lawful and that appropriate safeguards are in place as required by applicable data protection law.

11. How Long We Keep Information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including to fulfil orders, maintain business records, resolve disputes, comply with legal obligations and protect our legitimate interests.

Retention periods may vary depending on the type of information and the reason we hold it.

12. Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

13. Your Data Protection Rights

Depending on the circumstances and subject to applicable law, you may have rights including:

The right to be informed about how your information is used.
The right to request access to your personal information.
The right to request correction of inaccurate information.
The right to request deletion of information in certain circumstances.
The right to restrict processing in certain circumstances.
The right to object to certain processing.
The right to data portability in certain circumstances.
The right to withdraw consent where processing is based on consent.

To exercise your rights, contact us using the details below.

14. Children

Our website and online shop are intended for general users and are not directed specifically at children. We do not knowingly seek to collect personal information from children.

15. Complaints

If you have a concern about how we have handled your personal information, please contact us first so that we can investigate the matter.

Privacy complaints can be sent to:

complaints@firesafetystorenorthwest.com

16. Complaining to the ICO

You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO), if you believe that your personal information has been handled unlawfully.

You can find information about making a complaint on the ICO's website.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology or legal requirements.

The latest version will be published on this page with the relevant "Last updated" date.

18. Contact Us